Beyond the Quick Win: “The Ethical Path to Off-Plan Success"

Outline

1. Introduction & Objectives
   • Welcome & positioning of the topic
   • Purpose of the session: off-plan opportunities & ethics
2. Dubai Off-Plan Market Overview
   • Why off-plan is attractive today
   • Current drivers & opportunities
3. Ethics in Brokerage
   • Importance of transparency & integrity
   • Do’s and Don’ts for brokers
4. The Rewarding Career Path
   • Short-term wins vs. long-term sustainable success
   • Building trust, reputation & referrals
5. Interactive Q&A
   • Audience engagement through smart teaser questions

Instructor: Duaa Mourad is a seasoned real estate professional with a strong foundation in tourism and strategy management, complemented by extensive experience in banking and mortgages. Raised in Dubai since the 1970s, she has witnessed the city’s remarkable transformation and holds a deep appreciation for the UAE’s culture, ambition, and innovation.

Transitioning from finance to real estate, Ms. Mourad found her passion in off-plan developments, collaborating with top local developers to bring visionary projects to life.

Her consistent recognition as a top achiever in sales, mortgages, and real estate is a testament to her dedication, expertise, and results-driven approach.

Beyond her professional achievements, Ms. Mourad actively supports the Ministry of Culture, government initiatives, brokers, volunteers, and investors, contributing to the UAE’s continued growth and success.

This session is brought to you in collaboration with Train Point Institute